APPROACHINGBASE CAMPCAMP 1CAMP 2SUMMIT
PROMETHEUS for E-Commerce
Operational Intelligence

Your business,
interpreted.

PROMETHEUS is the operating system — your data, your margin math, your experiments. KOKO is the interpreter.

The Problem

You already have data. You don't have answers.

You check Shopify. You check Meta. You open a spreadsheet and do the math yourself. By the time you have a number, the day is half over.
You scale spend when it feels right — not when the data says it's safe. You pull back when things dip without knowing if it's noise or a real problem.
Your margin is somewhere in three tools and a spreadsheet. You don't have a single number that tells you whether today is a green-light day or a hold.

KOKO replaces that entire loop. One engine, connected to everything, already running when you wake up.

What KOKO does

Six things. Every day. Automatically.

1
Reads your numbers

Revenue, ad spend, COGS, shipping, fees — pulled live from Shopify, Meta, and Amazon. No manual entry.

2
Interprets what they mean

Not just what the numbers are, but whether they're good, trending wrong, or hiding a problem.

3
Tells you what to do

A ranked priority stack every day. Not a list of things to consider — the one thing that matters most right now.

4
Remembers what you learned

Experiments, playbooks, and conclusions are logged. KOKO builds institutional memory so you stop re-learning the same lessons.

5
Answers your questions

Ask KOKO anything about your business in plain language. It knows your data and your operating context.

6
Defends your floor

Every recommendation is constrained by your contribution margin (CM) floor. KOKO never recommends growth that eats your margin.

Connects with the tools you already use
Shopify
WooCommerce
Amazon
Walmart
Meta
TikTok
Google Analytics
ShipStation
Veeqo
+ more
Morning Briefing

Every morning, KOKO reads your overnight data and writes the brief.

Before you open a single dashboard, signals are ranked, creative gaps are flagged, and a one-page dispatch is ready. You start the day knowing what to act on — not what to look at.

Prometheus Dispatch
Saturday · June 14, 2026
Healthy

Momentum is holding. Yesterday's CM/$1 at 1.91 was the strongest single-day reading in three weeks, and the 7-day average has now cleared 1.74 for the fifth consecutive day. No structural changes — this is the business performing as expected at current spend levels.

Yesterday · June 14
Revenue$2,4807D avg $2,210/day (+12.2%)
↳ Shopify$1,84022 orders
↳ Amazon$64016 orders
Net CM$$6147D avg $544/day (+12.9%)
CM%24.8%7D avg 24.6%
CM / $1 Meta1.917D 1.74 · 30D 1.63
Ad Spend$68027.4% of revenue
Orders387D avg 33.4/day (+13.8%)
Situation

The 7-day CM/$1 has held above 1.70 for five consecutive days. Performance is tracking above the 30-day baseline on every measured dimension — revenue, margin rate, and order volume.

  • ·Ad frequency at 3.2 and rising — creative fatigue threshold is 3.5. Flag to refresh within the week if it holds.
  • ·AOV up 4.1% week-over-week, driven by bundle attachment. No COGS change flagged.
  • ·Inventory runway 76 days. PO reorder window opens June 28 — 14 days out.
Today's Call

Green light — conditions support scaling if headroom exists.

Signal confidence
88%
At a Glance

Read your business at a glance.

KOKO surfaces your top metrics as gauges — so you know where you stand the moment you open the dashboard, without scanning a single table.

Live Overview
Today7DMTD30D
02505007501K
$680
Today meta spend
07501.5K2.3K3K
$2,480
Today revenue
01234
1.91
Today CM / $1
3D 1.747D 1.5830D 1.63
0225450675900
$614
Today net CM$
Red tick marks = intraday high · Needle = currentResets at midnight UTC
The Operating Model
How scaling actually works

Raise spend. Hit compression. Pull a lever. Reach the next floor.

Every scaling cycle looks the same: increased spend compresses efficiency, KOKO identifies the unlocking lever, and the business resets at a permanently higher cash floor. Then it repeats.

CM$/day — scaling journey
CM$/dayCM/$1
BASECAMP 1CAMP 2↑ spend↑ spendWk0Wk4Wk8Wk12Wk16Wk20Wk24Wk28
STABLE
KOKO

CM/$1 at 1.45 · above the 1.25 floor.

Headroom is available. Scaling window is open.

CM$/day$980
CM/$1 Meta1.45
Revenue/day$3,500
Week 0 of 28
Compression Intelligence

KOKO learns how your business compresses.

Every operator's compression curve is different. When you increase Meta spend, KOKO tracks how deep your CM/$1 drops, how long it takes to recover, and where it settles — then uses that history to set safer scale ceilings on future moves.

Scaling Compression Model
How CM/$1 behaves when you increase Meta spend — compression, recovery, settlement
Static model
Pre-increaseD0
1.91↑ budget1.57D0D5D10D15D20D25D28
Compression depth
18%
static model
Days compressed
8d
static model
Recovery day
Day 14
static model
Final landing
1.95
+2% · learning uplift
Capital Intelligence

Know your runway. Know your floor. Scale with confidence.

KOKO tracks your cash position in real time, models burn rate at every spend level, and shows you exactly how much runway you have before hitting the floor — so scaling decisions are grounded in actual liquidity, not gut feel.

Capital Intelligence
Loading position...
Capital-Weighted Scaling

Performance says go. Cash and inventory set the ceiling.

KOKO doesn't just read your margin per dollar of ad spend (CM/$1). Before issuing a scale recommendation it checks your cash runway and inventory position — then sets a ceiling that keeps the business liquid and stocked through the move.

Performance Engine
CM/$1 today
7-day avg
Trend
Scale gate
Cash Position
Cash on hand
Fixed overhead
Scale headroom
Floor reserve
Inventory
Units available
Velocity
Runway
PO window
The Tool Suite
Business modeling

See your current state. Model the move. Pick the lever.

KOKO models your business as a system of levers — AOV, CVR, CTR, COGS, shipping. Every scenario shows your current state alongside the modeled impact so you know exactly which lever has the most margin to gain before you act.

Current State
AOV$44
CTR1.2%
CVR2.1%
COGS$14
CAC$38
Net CM %18%
CM / day$210
Modeled State
AOV
$44
CTR
1.2%
CVR
2.1%
COGS
$14
CAC
$38
Net CM %
18%
CM / day
$210
KOKO · Lever: CVR

CVR is the highest-leverage lever at current spend.

+0.7pp converts more of the traffic you're already paying for — CAC drops $10, daily CM up $130.

CVR
AOV
CTR
COGS
Marketing Intelligence

Read the signals. Scale the campaign.

KOKO reads CTR, gross profit per transaction, and media efficiency ratio at the campaign level — then tells you whether to raise the budget, hold, or pull back. Meta's algorithm handles creative allocation inside the campaign. KOKO handles whether the campaign itself should scale.

Marketing Intelligence
Meta Ads · Today
Goal Planner

Set a target. KOKO tells you exactly what to change to hit it.

Define your CM$ goal and deadline. KOKO models your current trajectory, quantifies the gap, and surfaces the specific levers — in priority order — that close it.

Goal Planner
Q3 · Active
Experiment Engine

Create an experiment. Get a conclusion.

KOKO tracks what you try, locks a baseline, and surfaces the outcome when the window closes — so every promotion, price change, or creative test becomes institutional memory.

System Event Log

Operator Input
>
Product Builder

Model a new SKU before you commit to it.

Dial in your pricing, COGS, and traffic assumptions and watch the economics respond in real time — then flip to Integration Mode to see how the new product affects your entire business.

Product Builder
Premium Tray Pro · $89 MSRP
StandaloneIntegration
Offer Economics
MSRP$89
COGS$22
Shipping$9
Traffic Economics
CVR2.5%
CTR1.2%
CPM$20
System Verdict
DANGER
Net After CAC: $-18.46
CM / $1 Meta
0.72
floor 1.00
CAC
$67
Unit CM$
$48
CM / $1 Meta — Improvement Waterfall
floor 1.0
0.72
Baseline
CVR ↑ 4.0%
CTR ↑ 2.5%
COGS ↓ $14
Business Integration Impact · 28% Attach Rate
Blended AOV
$46$71
+54% lift
CM / $1 System
1.412.20
+56% lift
CAC Window
$20$31
CAC ceiling raised
Wholesale

Model B2B deals. Keep them out of your DTC metrics.

Wholesale orders are tracked separately from direct-to-consumer. Model a deal line by line, see gross margin live as you type, then confirm with one click — without polluting your CM/$1 benchmark or ad performance data.

Wholesale
Order ModelerOrder Log
Deal Info
Customer
Target Ship Date
2026-07-15
Shipping
Customer paysWe pay
Support Intelligence

Every email tagged. Opportunities surfaced automatically.

KOKO reads your inbox, classifies every support email, and flags the ones that need follow-up — so nothing slips through and revenue opportunities don't sit unanswered.

PROMETHEUSOverviewMarketingCapitalSupport
live
Support Intelligence
Inbox
Connecting to inbox...
Unread
0
in inbox
Analyzed
0
by KOKO
Opportunities
0
need follow-up
Returns
0
of 0
Connecting to inbox and classifying emails...
The AI Brain
KOKO Analyst

Ask anything. Get answers rooted in your actual data.

KOKO has full context of your operating history, experiments, signals, and institutional memory. Ask it the questions you used to answer manually with a spreadsheet and three tabs open.

PROMETHEUS
OverviewMarketingCapitalSupport
How it all connects

One system. Every part working together.

Data flows in from your connected channels, gets processed by the core engine, and KOKO interprets all of it to drive every module in the dashboard.

CONNECTED DATAPROMETHEUSAI LAYERDASHBOARDShopifyorders · revenue · emailMeta Adsspend · CPM · CTR · frequencyAmazon SP-APIorders · revenueGA4 Analyticssessions · bounce rateWholesalemanual B2B entryHalo Revenueresellers · collective · pressOperating Historydaily cache + aggregationCM EnginegetGrossCM · getNetCMSnapshot Builderwindow views · deltasKOKOINTERPRETERanalyst · prioritiessignals · memoryscaling logicOverviewMarketingCapitalWholesaleGoal PlannerTrafficProduct BuilderSettings
The north star

Scale CM dollars.

While defending the CM floor.

KOKO doesn't chase ROAS, MER, or CAC targets in isolation. Those are signals, not objectives. The only objective is growing retained contribution margin while keeping the business liquid and operationally resilient.

Every channel — Shopify, Amazon, wholesale, halo — feeds a single CM engine. One number. One direction. Every decision in service of it.

What operators are saying

"I used to spend 45 minutes every morning piecing together what happened the day before. KOKO does it before I wake up. The dispatch card alone is worth it."

Placeholder Operator
DTC Brand · $4M ARR

"We scaled Meta spend three times in 90 days using KOKO's scale ceiling. Each move was clean — no cash surprises, no stockouts. We just followed the gate."

Placeholder Operator
Supplement Brand · $2.1M ARR

"The CM/$1 gauge is the first thing I look at every morning. If it's green I know we're on track. If it's not, I know exactly what to look at next."

Placeholder Operator
Apparel Brand · $6.8M ARR
Common questions
How long does it take to connect my data?

Most operators are connected and seeing live data within 20 minutes. Shopify and Meta connect via OAuth — no engineering required. Amazon takes slightly longer due to SP-API registration.

What platforms does KOKO pull from?

Shopify, Amazon, Walmart (orders, revenue), Meta, TikTok (ad spend), Google Analytics (sessions), ShipStation, Veeqo (shipping), and WooCommerce. More integrations added as the platform grows.

Is my data shared with other operators?

No. Your data is siloed to your account and never used to train shared models or inform other operators. KOKO's intelligence is built from your data, for your business.

Do I need to understand CM/$1 to use PROMETHEUS?

No — KOKO explains every signal in plain language. But if you want to go deeper, all the math is visible and auditable. The system is designed to teach you your own business.

How is this different from a Shopify dashboard or Triple Whale?

Reporting tools show you what happened. KOKO tells you what it means and what to do next — using a contribution margin engine that accounts for ad spend, COGS, fees, and cash position simultaneously.

What size operator is PROMETHEUS built for?

Operators doing $1M–$20M in annual revenue running paid social on Meta or Amazon. The system is designed for brands past product-market fit that are actively trying to scale profitably.

KOKO

Ready to stop guessing?

PROMETHEUS is in early access. Request a spot and we'll be in touch within 48 hours.

No commitment. We'll reach out to schedule a setup call.